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What is AI Search? The Evolution from Keywords to Vector Search & RAG

IBM Technology.June 16, 2025

An accessible explanation of how search is moving from simple keyword matching toward AI-powered retrieval using vector search, semantic understanding, and retrieval-augmented generation.

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IBM Technology

IBM Technology

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  • Traditional search relies heavily on matching keywords.
  • Vector search helps retrieve information based on meaning, not just exact words.
  • RAG combines retrieval with generation so AI systems can answer using external information.
  • AI search changes what users expect from search: more direct, conversational, and context-aware results.